{"id":766,"date":"2025-03-05T11:10:56","date_gmt":"2025-03-05T19:10:56","guid":{"rendered":"https:\/\/embedded.gusto.com\/blog\/?p=766"},"modified":"2025-03-06T09:52:13","modified_gmt":"2025-03-06T17:52:13","slug":"finch-transforming-employment-data","status":"publish","type":"post","link":"https:\/\/embedded.gusto.com\/blog\/finch-transforming-employment-data\/","title":{"rendered":"How Finch is Transforming Employment Data Connectivity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On this episode of the <a href=\"https:\/\/www.smbtechinnovators.com\/episodes\/irana-wasti\">The SMB Tech Innovators Podcast<\/a>, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jeremyziyuzhang\/\"><span style=\"font-weight: 400;\">Jeremy Zhang<\/span><\/a><span style=\"font-weight: 400;\">, Co-Founder and CEO of <\/span><a href=\"https:\/\/tryfinch.com\"><span style=\"font-weight: 400;\">Finch<\/span><\/a><span style=\"font-weight: 400;\">, discusses the challenges of fragmented employment systems and how Finch is creating solutions through unified APIs. With insights on industry innovation, compliance, and benefits, Jeremy highlights how Finch is shaping the future of employment data infrastructure.<\/span><\/p>\n<p><b>Key Takeaways:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified APIs connect employment data, process payments and streamline HR functions for employers and applications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplify retirement benefits by connecting census data, pay statements and payroll deductions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finch connects 50,000 employers and 5 million employees, powering equity management, health insurance and retirement systems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensitive employee data demands secure handling to prevent breaches like Equifax\u2019s $700M settlement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finch builds a centralized API exchange layer that eliminates inefficiencies in employment data, improving compliance and accuracy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fragmentation from 6,000 US payroll providers complicates standardization and connectivity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ICHRA benefits let employees buy health insurance, with unused funds covering other health expenses, powered by Finch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strong founder-market fit enables startup success by leveraging unique expertise to tackle industry-specific challenges effectively.<\/span><\/li>\n<\/ul>\n<p><b>Listen to the Podcast.<\/b><span style=\"font-weight: 400;\"><br \/>\n<iframe style=\"border-radius: 12px;\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/5tzmlbCT4uPa3irsGzIFzW?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Modernizing employment data infrastructure to unlock innovation with Jeremy Zhang<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Employment data is the foundation of essential business functions such as payroll, benefits management, and compliance. However, the employment data ecosystem remains fragmented, inefficient, and vulnerable to security risks. Finch, co-founded by Jeremy Zhang and Ansel Parikh, aims to solve these challenges by providing a unified infrastructure that connects applications, employers, and service providers..<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bridging Fragmentation in Employment Data<\/span><\/h2>\n<p>The employment data ecosystem has long been siloed, with thousands of payroll providers in the U.S., each operating on its standards. Unlike the banking sector, which has adopted open banking regulations to encourage standardization, the employment industry has lacked a similar unifying force.<\/p>\n<p>This lack of standardization has led to inefficiencies and security risks. HR administrators manually enter data for 4\u20139 hours per week, contributing to $7\u20138 billion in operational costs annually. Payroll errors result in $7 billion in penalties yearly, while sensitive employee information is often exchanged through unsecured methods, increasing the risk of data breaches.<\/p>\n<p>Finch addresses this issue as a neutral third party, creating a standardized infrastructure layer that integrates across the entire employment ecosystem. Without a solution like Finch, competing payroll providers such as ADP, Gusto, and Paychex are unlikely to align on a common standard. By offering a unified system, Finch enables businesses to operate more efficiently and securely while fostering innovation in the sector.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-769 size-medium lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-1-300x300.png\" alt=\"Quote from Jeremy Zhang: You probably don't know that Finch is underneath, but we're powering your equity management, your retirement benefits, your health insurance.\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-1-300x300.png 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-1-630x630.png 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-1-150x150.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-1-768x768.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-1.png 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Regulatory Changes Are Accelerating the Shift<\/span><\/h2>\n<p>The employment sector is also experiencing a shift due to new regulations that require real-time data connectivity. For example, the SECURE Act 2.0 mandates that employers automatically enroll employees in retirement plans starting in 2025. Compliance with this regulation requires live API connectivity, making outdated file-transfer methods obsolete.<\/p>\n<p>Additionally, recent government employment data collection discrepancies have highlighted the need for more accurate and timely reporting. Relying on paper surveys and small employer samples has resulted in significant data inaccuracies. Finch is already collaborating with the U.S. Chamber of Commerce to establish reporting standards, ensuring that employment data can be used more effectively to inform economic policy.<\/p>\n<h2><span style=\"font-weight: 400;\">The Founding of Finch<\/span><\/h2>\n<p>Finch was not initially conceived as an employment data platform. Before founding the company, Jeremy and Ansel worked on an embedded lending infrastructure, helping businesses issue credit. However, when the COVID-19 pandemic struck, many of their clients shifted focus to Paycheck Protection Program (PPP) loans, which required real-time employment data.<\/p>\n<p>This experience exposed them to the inefficiencies within employment data systems and their similarities to challenges encountered in other industries. Jeremy, who had worked in the automotive sector, had previously developed middleware infrastructure to standardize data exchange between connected vehicles. Ansel, who had invested in Plaid, had deep experience in financial data aggregation.<\/p>\n<p>Recognizing employment data as an untapped area for innovation, they decided to apply their expertise in API-driven infrastructure to modernize the space. PPP loans were just one example of how employment data could be leveraged\u2014opportunities existed in payroll automation, benefits optimization, and beyond.<\/p>\n<h2><span style=\"font-weight: 400;\">Finch&#8217;s Unified Approach<\/span><\/h2>\n<p>Finch provides three core API products that address different aspects of employment data management:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organization Data<\/b><span style=\"font-weight: 400;\">: This API pulls basic employee directory and census information, supporting HR tech companies, compliance tools, and SOC 2 platforms that need to verify benefit eligibility and provision applications for new hires.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pay Data<\/b><span style=\"font-weight: 400;\">: This API retrieves detailed pay statements, enabling fintech companies such as workers\u2019 compensation providers, business lenders, and equity management platforms like Carta to build better financial products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deductions Data<\/b><span style=\"font-weight: 400;\">: This API allows benefits platforms to write deductions and contributions directly into payroll systems, powering solutions for retirement, health insurance, and emerging benefits like Individual Coverage Health Reimbursement Arrangements (ICHRA).<\/span><\/li>\n<\/ol>\n<p>ICHRA is an area where Finch has seen significant traction. This model allows employers to allocate funds for employees to purchase individual health insurance, with any remaining budget applied toward additional health-related expenses. Nearly all ICHRA providers today rely on Finch\u2019s infrastructure to scale their operations.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-768 size-medium lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-2-300x300.png\" alt=\"Quote from Jeremy Zhang: There's tens or hundreds of types of use cases that can be built on top of employment data. There could be a lot of innovation.\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-2-300x300.png 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-2-630x630.png 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-2-150x150.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-2-768x768.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-2.png 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Supporting Partners and Developers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finch is more than just an API provider\u2014it is a strategic partner for companies integrating employment data into their products. Unlike traditional SaaS models, where a contract signifies the completion of a sale, API-driven businesses require ongoing collaboration to ensure successful implementation and adoption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finch\u2019s <\/span><b>implementation engineering team<\/b><span style=\"font-weight: 400;\"> works closely with clients to tailor solutions to their needs. For example, the requirements of a retirement benefits provider differ from those of a health insurance platform, so Finch ensures that industry-specific nuances are addressed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After implementation, Finch\u2019s <\/span><b>developer success team<\/b><span style=\"font-weight: 400;\"> provides ongoing support. This includes technical assistance, best practice recommendations, and even guidance on pricing strategies for clients\u2019 products. Finch\u2019s success is directly tied to the success of its partners, making customer enablement a core focus.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Unlocking Innovation Across the Ecosystem<\/span><\/h2>\n<p>One of the most impactful aspects of Finch\u2019s infrastructure is the innovation it enables. By solving the connectivity challenges within employment data, Finch allows companies to build previously impractical or highly inefficient solutions.<\/p>\n<p>From modernizing retirement and health benefits to launching entirely new categories of financial products, Finch\u2019s API is helping businesses reimagine what\u2019s possible. As its network of employers and employees continues to grow, Finch is also unlocking powerful employment insights.<\/p>\n<p>Unlike individual payroll providers, which only see a fraction of the market, Finch has the potential to aggregate and analyze employment trends across the entire ecosystem. This capability already influences economic reporting and policymaking, with potential applications extending beyond payroll and benefits.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-767 size-medium lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-3-300x300.png\" alt=\"Quote from Jeremy Zhang: What really clicked for us at Finch was it was a ver clear founder market fit, not on the industry but on the middleware infrastructure layer.\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-3-300x300.png 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-3-630x630.png 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-3-150x150.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-3-768x768.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2025\/03\/GUSTO-quote-1200x1200-3.png 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Advice for Founders<\/span><\/h2>\n<p>As a first-time founder, Jeremy has emphasized the importance of founder-market fit. Before Finch, he and Parikh had built several products in different industries but lacked a compelling reason why they were the best team to tackle those specific challenges.<\/p>\n<p>With Finch, their expertise in infrastructure and API connectivity provided a clear advantage. Jeremy advises aspiring founders to ask themselves, \u201cWhy are you the right person to solve this problem?\u201d A strong answer to this question is essential\u2014not only to convince investors and employees but also to maintain conviction through the challenges of building a company.<\/p>\n<h2><span style=\"font-weight: 400;\">Closing Thoughts<\/span><\/h2>\n<p>Employment data may not always make headlines, but it plays a critical role in the operations of businesses, the financial well-being of employees, and even the broader economy. Finch is at the forefront of modernizing this space, offering the infrastructure to drive efficiency, security, and innovation.<\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like to learn more about Finch or explore how our APIs can help your business, visit<\/span><a href=\"https:\/\/tryfinch.com\"> <span style=\"font-weight: 400;\">tryfinch.com<\/span><\/a><span style=\"font-weight: 400;\"> or contact me directly at <\/span><a href=\"mailto:founders@tryfinch.com\"><span style=\"font-weight: 400;\">founders@tryfinch.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/www.smbtechinnovators.com\/episodes\"><span style=\"font-weight: 400;\">The SMB Tech Innovators Podcast<\/span><\/a><span style=\"font-weight: 400;\">, powered by <\/span><a href=\"https:\/\/embedded.gusto.com\/\"><span style=\"font-weight: 400;\">Gusto Embedded<\/span><\/a>,<span style=\"font-weight: 400;\"> to listen to more episodes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this episode of the The SMB Tech Innovators Podcast, Jeremy Zhang, Co-Founder and CEO of Finch, discusses the challenges&#8230;<\/p>\n","protected":false},"author":11,"featured_media":770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embedded-partners"],"acf":{"exclude_from_embedded_resources":false,"popularity":0,"essentiality":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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