{"id":540,"date":"2024-02-26T08:05:28","date_gmt":"2024-02-26T16:05:28","guid":{"rendered":"https:\/\/embedded.gusto.com\/blog\/?p=540"},"modified":"2024-03-24T16:13:43","modified_gmt":"2024-03-24T23:13:43","slug":"healthcare-technology-andrea-kowalskis-insights-on-innovation","status":"publish","type":"post","link":"https:\/\/embedded.gusto.com\/blog\/healthcare-technology-andrea-kowalskis-insights-on-innovation\/","title":{"rendered":"Healthcare Technology Innovation: A Conversation with Andrea Kowalski"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Welcome to the <\/span><a href=\"https:\/\/www.smbtechinnovators.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMB Tech Innovators podcast<\/span><\/a><span style=\"font-weight: 400;\">, powered by <\/span><a href=\"https:\/\/embedded.gusto.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gusto<\/span><\/a><span style=\"font-weight: 400;\">, where we explore the intersection of financial services and vertical SaaS strategy and discuss how software combats the rising complexity of running a business. As the healthcare industry navigates an era of unprecedented technological advancement, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/andrea-kowalski\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Andrea Kowalski<\/span><\/a><span style=\"font-weight: 400;\">, Founding Member of <\/span><a href=\"https:\/\/chief.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chief<\/span><\/a><span style=\"font-weight: 400;\"> and Former SVP of Products at <\/span><a href=\"http:\/\/www.tebra.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tebra<\/span><\/a><span style=\"font-weight: 400;\">, discusses the intricacies of innovating in a sector that affects everyone\u2019s lives on the first episode of 2024. From her initial aspirations in the medical field to leading the charge in healthcare technology, Andrea\u2019s journey offers valuable lessons and predictions for the future of healthcare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podcast highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An overview of Tebra, the healthcare software platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trends in healthcare: independent providers and consolidation in health systems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of end-to-end platforms in healthcare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A discussion of patient experience and outcomes in healthcare technology.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Challenges and lessons created from merging two companies to form Tebra.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategies for integrating different teams and technologies in a merged company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embedded fintech opportunities in healthcare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ethical implications of aggregating and analyzing patient data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advice for new healthcare tech innovators and future trends.<\/span><\/li>\n<\/ul>\n<div class=\"ose-spotify ose-uid-df16f43d4d8b7284ff2eb954aed3d056 ose-embedpress-responsive\" style=\"width:600px; height:250px; max-height:250px; max-width:100%; display:inline-block;\" data-embed-type=\"Spotify\"><iframe allowFullScreen=\"true\" title=\"Spotify Embed: Leading the charge in health technology with Andrea Kowalski\" style=\"border-radius: 12px\" width=\"100%\" height=\"250\" frameborder=\"0\" allowfullscreen allow=\"encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/3PZB0GiodIWezzNhwmsiSI?si=e1f649eba5d84f90&amp;utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">The Future of Healthcare Technology<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Andrea Kowalski, former Senior Vice President of Product at Tebra, a healthcare practice management and marketing platform, recently discussed the ever-evolving healthcare technology landscape on the SMB Tech Innovators Podcast. As a former software engineer and one of Forbes&#8217; most influential women in healthcare, Andrea offers valuable insights into the healthcare industry&#8217;s endless possibilities. She encourages entrepreneurs and innovators to address challenges and seize opportunities, regardless of their size. She is a leading expert in the dynamic nature of the industry and the critical role that technology plays in healthcare technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andrea&#8217;s journey is a testament to the power of passion and expertise. She started pursuing a medical career but found her true calling in engineering and software development while in college. Moving from the financial industry to healthcare, Andrea discovered that her unique skill set could contribute to building innovative products for the healthcare sector. With eight years of experience at Athena Health and later joining Kareo, which merged with PatientPop to become Tebra, Andrea has been a driving force in improving healthcare experiences for both providers and patients.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Role of Tebra in Healthcare Innovation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tebra operates as an all-in-one software platform dedicated to supporting small independent practices. Catering to practices with one to twenty providers, Tebra covers a spectrum of services, from establishing an online presence and marketing to patient engagement, scheduling, practice management, electronic health records (EHR), and billing. The platform&#8217;s overarching goal is to alleviate operational burdens for these practices, allowing them to focus more on delivering quality care and improving patient outcomes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-542 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/1-300x300.png\" alt=\"\u201cWe\u2019re trying to take on as much work as possible for staff that\u2019s using any of the products. That way, they can spend more time with the patient.\u201d - Andrea Kowalski\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/1-300x300.png 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/1-630x630.png 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/1-150x150.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/1-768x768.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/1.png 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A significant moment in Tebra&#8217;s journey was the merging of PatientPop and Kareo, which led to a rebranding process. Andrea highlighted the importance of providing a seamless platform experience, acknowledging that customers require time to adjust. The transition process was made smoother by adopting a phased approach of becoming a &#8220;Kareo, PatientPop, and Tebra company&#8221; before eventually becoming Tebra. The focus was on refreshing the brand in the product experience to reassure customers about the interconnectedness of the products.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Independent Providers and End-to-End Solutions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The trends in healthcare showcase a dichotomy between the increased consolidation of large health systems and the persistence of independent providers. Tebra specifically targets the latter, acknowledging the unique challenges these practices face in managing regulatory requirements, complexities with payers, and changing reimbursement details. The Tebra platform simplifies the buying experience for independent providers, fostering shared data and reducing operational load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The burden of operational complexities weighs heavily on the shoulders of independent providers. Tebra&#8217;s end-to-end solution is a much-needed support system, significantly lessening this load. By consolidating various functions, the platform frees up time and resources for providers to direct their energies toward what matters most \u2013 patient care. This shift from a fragmented operational model to a cohesive, integrated one is not just a convenience but a strategic imperative for the sustainability and growth of independent practices.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-543 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/2-300x300.png\" alt=\" \u201cEvery piece of tech and interaction with patients contributes to patient outcomes. It\u2019s important to be thoughtful about end-to-end patient journeys.\u201d - Andrea Kowalski\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/2-300x300.png 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/2-630x630.png 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/2-150x150.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/2-768x768.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/2.png 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Healthcare Technology Marketplace Dynamics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Exploring the marketplace dynamics, Andrea discusses the significance of helping patients discover healthcare providers. She draws parallels with other vertical SaaS platforms, noting the commonality of successful companies incorporating marketplace features. The ability to facilitate the discovery of providers adds substantial value to the platform, especially for small businesses seeking visibility. Andrea predicts a continued focus on enhancing the end consumer&#8217;s (patient) experience, staying attuned to dynamic shifts in how users search for healthcare information online.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Embedded Fintech in Healthcare<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embedded Fintech in healthcare is gaining momentum, and Andrea believes there is a significant opportunity for further integration. Currently, payments are the focus, but she believes that other Fintech products could be integrated into central platforms like Tebra. As the industry evolves, Andrea suggests that platforms may expand into additional Fintech products that align with their core offerings. However, she highlights the importance of strategic decision-making between building and partnering to ensure a seamless user experience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-544 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/4-300x300.png\" alt=\" \u201cPayments is a very hot area within the healthcare space. There are a lot more avenues with regards to finance for different software solutions.\u201d - Andrea Kowalski\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/4-300x300.png 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/4-630x630.png 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/4-150x150.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/4-768x768.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2024\/02\/4.png 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Ethical Implications of Data Aggregation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today&#8217;s world, where data-driven decision-making is becoming increasingly important, ethical data utilization in healthcare technology is not an option. Implementing stringent data security measures and transparent data practices to protect patient information while unlocking insights that can help improve care delivery is essential. Andrea strongly advocates leveraging advanced technologies such as AI to derive actionable insights from healthcare data while maintaining a steadfast commitment to patient privacy and confidentiality.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Advice for Healthcare Technology Innovators<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For aspiring founders venturing into healthcare technology, Andrea advocates for seizing the multitude of opportunities within the industry. Whether addressing significant challenges or solving minute tasks, innovation is key. Andrea stresses the importance of prioritizing the end consumer \u2013 the patients \u2013 and adapting technology to meet their evolving expectations. The changing landscape of consumer expectations in healthcare presents an exciting avenue for innovation and improvement in the overall healthcare journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Healthcare is experiencing a technological revolution, and the role of innovators like Andrea Kowalski is becoming increasingly important. Tebra&#8217;s journey, from rebranding to envisioning the integration of Fintech, demonstrates the dynamism of healthcare technology. It is evident that as we navigate this landscape, there will be more opportunities for those willing to innovate, keeping patients at the center of technological advancements in healthcare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listen to <\/span><a href=\"https:\/\/www.smbtechinnovators.com\/episodes\/andrea-kowalski\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Leading the charge in health technology with Andrea Kowalski<\/span><\/i><\/a><span style=\"font-weight: 400;\"> and connect with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/andrea-kowalski\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Andrea Kowalski on LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the SMB Tech Innovators podcast, powered by Gusto, where we explore the intersection of financial services and vertical&#8230;<\/p>\n","protected":false},"author":11,"featured_media":541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embedded-partners"],"acf":{"exclude_from_embedded_resources":false,"popularity":0,"essentiality":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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