{"id":407,"date":"2023-07-31T08:19:31","date_gmt":"2023-07-31T15:19:31","guid":{"rendered":"https:\/\/embedded.gusto.com\/blog\/?p=407"},"modified":"2023-07-31T08:20:19","modified_gmt":"2023-07-31T15:20:19","slug":"fueling-the-creator-economy-through-a-financial-service-suite","status":"publish","type":"post","link":"https:\/\/embedded.gusto.com\/blog\/fueling-the-creator-economy-through-a-financial-service-suite\/","title":{"rendered":"Fueling the Creator Economy through a financial service suite"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Welcome to the<\/span><\/i><a href=\"https:\/\/www.smbtechinnovators.com\/\"><i><span style=\"font-weight: 400;\"> SMB Tech Innovators podcast<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, powered by Gusto. We explore the intersection of <\/span><\/i><i><span style=\"font-weight: 400;\">financial services<\/span><\/i><i><span style=\"font-weight: 400;\"> and <\/span><\/i><i><span style=\"font-weight: 400;\">vertical SaaS<\/span><\/i><i><span style=\"font-weight: 400;\"> strategy and discuss how software combats the rising complexity of running a business. We aim to share stories, advice, and best practices from the leaders and investors behind today&#8217;s cutting-edge platforms.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There was a time not long ago when digital content creation was only considered a hobby. Now, content creation can supplement income or even be a full-fledged career.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Sima discusses what defines a creator, why they should treat themselves like a business, and how Creative Juice was built to handle every financial inquiry a creator could have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embedded finance topics include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Sima\u2019s diverse background and joining Plaid early on<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What is a creator?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Could Creative Juice have existed a decade ago?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How traditional <\/span><span style=\"font-weight: 400;\">financial institutions<\/span><span style=\"font-weight: 400;\"> view the market of creators<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The risk for Creative Juice and its creators<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advice for founders in the creative economy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to determine the next best project to take on with so many options<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about Creative Juice at<\/span><a href=\"https:\/\/www.getjuice.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.getjuice.com\/<\/span><\/a><\/p>\n<div class=\"ose-spotify ose-uid-446c03ad7e0a92767e33bfd7b9bd4148 ose-embedpress-responsive\" style=\"width:600px; height:600px; max-height:600px; max-width:100%; display:inline-block;\" data-embed-type=\"Spotify\"><iframe allowFullScreen=\"true\" title=\"Spotify Embed: Fueling the Creator Economy with Sima Gandhi\" style=\"border-radius: 12px\" width=\"100%\" height=\"600\" frameborder=\"0\" allowfullscreen allow=\"encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/6T8C77u5tUAxqEvYn8DXFJ?si=f87aae0e534e403d&amp;utm_source=oembed\" src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/div>\n<p><i><span style=\"font-weight: 400;\">(The following was transcribed and edited for clarity)\u00a0<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Following your beliefs can make the difference<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">In your words, tell us about your journey and how that led you to Creative Juice today<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">During my journey, I have found great inspiration in creators who passionately pursue their dreams. This has shaped my career, which revolves around following your passion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After graduating from college, I sought guidance from accomplished individuals in various fields. I asked them how they forged their paths to success; their response surprised me. They advised me to follow my beliefs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it seemed vague at the time, reflecting now, my enthusiasm for tackling challenging problems and creating value has been a consistent driving force in my career.<\/span><\/p>\n<h2><b>A newfound passion leads to making a significant impact in a new space<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">You joined Plaid in its beginning stages when not many companies knew about it, how did your paths cross?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">After moving to <\/span><span style=\"font-weight: 400;\">New York<\/span><span style=\"font-weight: 400;\"> to join American Express\u2019 <\/span><span style=\"font-weight: 400;\">startup<\/span><span style=\"font-weight: 400;\"> group, I realized that my entrepreneurial spirit thrived in a faster-paced, more agile setting. I yearned for the chance to build something and bet on myself, which led me to consider joining a <\/span><span style=\"font-weight: 400;\">startup<\/span><span style=\"font-weight: 400;\">\u2014a concept that felt unfamiliar at the time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with <\/span><span style=\"font-weight: 400;\">financial products<\/span><span style=\"font-weight: 400;\"> resonated strongly with me when contemplating what I wanted to dedicate my time and energy to. This realization occurred in <\/span><span style=\"font-weight: 400;\">fintech companies<\/span><span style=\"font-weight: 400;\">\u2019 early stages. I desired to delve deeper into the infrastructure and technical aspects rather than pursue lending.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My role at Plaid, a new <\/span><span style=\"font-weight: 400;\">banking-as<\/span><span style=\"font-weight: 400;\">-a-service platform at the time, involved navigating partnerships with <\/span><span style=\"font-weight: 400;\">financial services companies<\/span><span style=\"font-weight: 400;\">, shaping policy, and spearheading the strategy to facilitate data access. I believed I could make a significant impact in this position, and it aligned perfectly with my desire to move the needle and contribute to the growth of something meaningful.<\/span><\/p>\n<h2><b>Creating an opportunity from a need in the creator economy<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Tell us about the path that led you to co-found and become CEO of Creative Juice by venturing into this frontiers<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">I crossed paths with my now <\/span><span style=\"font-weight: 400;\">co-founder<\/span><span style=\"font-weight: 400;\"> Ezra Cooperstein, who had extensive experience in the creator space. We discussed the intersection of creators and <\/span><span style=\"font-weight: 400;\">financial services<\/span><span style=\"font-weight: 400;\">, and realized creators are businesses, and they make substantial incomes. My aha moment was when I noticed my kid was not watching cartoons anymore, he was watching YouTube videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It became clear that creators need help accessing quality <\/span><span style=\"font-weight: 400;\">financial services<\/span><span style=\"font-weight: 400;\"> and should be recognized as businesses by traditional banks. We set out to develop a user-friendly online business <\/span><span style=\"font-weight: 400;\">bank account<\/span><span style=\"font-weight: 400;\"> specifically designed for creators that recognizes them as businesses and provides all the necessary tools to manage them in one place, eliminating the need for additional accounting tools like QuickBooks and offering a better <\/span><span style=\"font-weight: 400;\">user experience<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, we aimed to assist in accessing funding for growth. Recognizing the value of their video catalogs on platforms like YouTube, we started <\/span><span style=\"font-weight: 400;\">underwriting<\/span><span style=\"font-weight: 400;\"> creators and offering them funds to fuel their growth. We&#8217;ve witnessed creators receiving funding and then hiring editors, leading to a doubling of their revenue within just four months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re only at the beginning of our journey, and we anticipate the flourishing of this economy of creators over the next decade.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-412 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-300x300.jpg 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-630x630.jpg 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-150x150.jpg 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-768x768.jpg 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-1536x1536.jpg 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-2048x2048.jpg 2048w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-36-1400x1400.jpg 1400w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><b>Demystifying the creator community, a 50 million people market<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">How would you define what a creator is?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">My personal take on a creator is somebody that produces content, whether for entertainment purposes or content that showcases their products or services. Essentially, anyone who creates and shares content on <\/span><span style=\"font-weight: 400;\">mobile apps<\/span><span style=\"font-weight: 400;\"> like LinkedIn, Instagram, <\/span><span style=\"font-weight: 400;\">Amazon<\/span><span style=\"font-weight: 400;\">, or YouTube falls into the creator category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead, the definition of a creator and that of a digital business or digital entrepreneur will merge over the next five years. In the past, starting a business required finding a physical <\/span><span style=\"font-weight: 400;\">retail<\/span><span style=\"font-weight: 400;\"> location, paying rent, stocking inventory, and managing various logistical aspects. Now, you can create a company with zero upfront costs by setting up an <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> shop where customers can <\/span><span style=\"font-weight: 400;\">checkout<\/span><span style=\"font-weight: 400;\"> from their couch. Despite this shift, I still consider these individuals creators because they utilize content to attract customers, just like one might have posted flyers in coffee shops in the past.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to leverage content to connect with audiences and drive new <\/span><span style=\"font-weight: 400;\">revenue streams<\/span><span style=\"font-weight: 400;\"> has transformed how we approach business. Creativity and digital platforms have opened up new opportunities for individuals to pursue their passions and turn them into thriving ventures.<\/span><\/p>\n<h2><b>Unleashing the power of user-generated content and monetization opportunities<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">Timing is an important factor for innovation, how does the present moment favor Creative Juice\u2019s existence?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The emergence of YouTube as a dominant platform has occurred primarily in the last five years. As a result, <\/span><span style=\"font-weight: 400;\">underwriting<\/span><span style=\"font-weight: 400;\"> creators and leveraging YouTube data for growth is still in the early stages. Even though we are entering a period of economic uncertainty, these platforms continue to experience substantial growth, and user-generated content remains a powerful force.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Younger generations, particularly children, engage with user-generated content in a unique way. Gen Zers, in particular, consume content through platforms like TikTok, where they find news, fashion recommendations, and more. Instagram and TikTok have evolved into platforms resembling online directories, offering inspiration and influencing purchasing decisions.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-410 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-300x300.jpg 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-630x630.jpg 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-150x150.jpg 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-768x768.jpg 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-1536x1536.jpg 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-2048x2048.jpg 2048w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-37-1-1400x1400.jpg 1400w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><b>The perception of digital creators, traditional banks vs. Creative Juice<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">When you think about traditional banks, how do they see creators today and how is it different from Creative Juice\u2019s perspective?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Opening a business <\/span><span style=\"font-weight: 400;\">bank account<\/span><span style=\"font-weight: 400;\"> can be a cumbersome process, often requiring in-person visits to prove the legitimacy of the business and mitigate the risk of fraud. Traditional banks may struggle to recognize content creators on platforms like YouTube as legitimate businesses, perceiving their work as a hobby rather than a viable source of income. High fees and minimum balance requirements also deter creators from accessing essential <\/span><span style=\"font-weight: 400;\">banking services<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative Juice aims to simplify this experience by reducing barriers to entry and acknowledging the blurred line between full-time and side businesses, giving creators a better <\/span><span style=\"font-weight: 400;\">customer experience<\/span><span style=\"font-weight: 400;\">. By understanding the unique needs of creators, the platform enables entrepreneurs to leverage tax deductions and other business-oriented benefits, encouraging growth and empowering them to focus on their creative pursuits without undue stress about the financial aspects.<\/span><\/p>\n<h2><b>\u00a0Simplifying banking and <\/b><b>financial services<\/b><b> to empower content creators<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">How are you expanding your platform&#8217;s horizons and diversifying <\/span><\/i><i><span style=\"font-weight: 400;\">financial services<\/span><\/i><i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Creative Juice aims to be a comprehensive solution for running a business seamlessly. Capital plays a vital role, and the platform provides an easy way to set up a business <\/span><span style=\"font-weight: 400;\">bank account<\/span><span style=\"font-weight: 400;\"> with a <\/span><span style=\"font-weight: 400;\">debit card<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">credit card<\/span><span style=\"font-weight: 400;\">, securing your funds. Invoicing becomes hassle-free, allowing our users to generate and receive payments effortlessly and in <\/span><span style=\"font-weight: 400;\">real-time<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative Juice also offers accessible funding options to address cash flow challenges, helping creators avoid the common pitfall of financial instability. The platform goes beyond traditional banking by simplifying complex regulations, assisting with tasks like sending payments to contractors, and handling tax forms like 1099s. By consolidating all aspects of a business workflow related to finances through <\/span><span style=\"font-weight: 400;\">embedded fintech<\/span><span style=\"font-weight: 400;\">, Creative Juice empowers creators to manage money efficiently and offers a more comprehensive banking experience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-411 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-300x300.jpg 300w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-630x630.jpg 630w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-150x150.jpg 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-768x768.jpg 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-1536x1536.jpg 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-2048x2048.jpg 2048w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/GUSTO-1200x1200-quote-40-1-1400x1400.jpg 1400w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<h2><b>Overcoming investor perceptions in an emerging market<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">What are your reflections on raising capital for a creator economy <\/span><\/i><i><span style=\"font-weight: 400;\">startup<\/span><\/i><i><span style=\"font-weight: 400;\"> and what is essential advice for entrepreneurs in emerging markets working with <\/span><\/i><i><span style=\"font-weight: 400;\">venture capital<\/span><\/i><i><span style=\"font-weight: 400;\"> investors?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The size of the creator economy remains uncertain due to its multifaceted nature and the diverse avenues through which creators can generate income. Platform revenue is commonly used as a metric but fails to encompass the entire scope. It is more advantageous to examine the broader market and <\/span><span style=\"font-weight: 400;\">use cases<\/span><span style=\"font-weight: 400;\"> of digital entrepreneurship. As for investor understanding, it varies. Some investors grasp the concept and potential, while others may need help to relate or see the value and <\/span><span style=\"font-weight: 400;\">profitability<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a founder, I don&#8217;t take it personally and instead focus on finding like-minded individuals who believe in my vision. Surround yourself with supportive people willing to learn, adapt, and grow alongside you. Look for investors who understand SMB focus, online entrepreneurship, and the utilization of unique data sources, and work relentlessly towards your goals.<\/span><\/p>\n<h2><b>Navigating the product roadmap, decisions and prioritization in a sea of possibilities<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">How do you prioritize and select new features when <\/span><\/i><i><span style=\"font-weight: 400;\">embedding<\/span><\/i><i><span style=\"font-weight: 400;\"> into your platform?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Several factors come into play when determining the appropriate features to develop and prioritize to include into a product or service <\/span><span style=\"font-weight: 400;\">ecosystem<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engage with customers<\/b><span style=\"font-weight: 400;\">: Comprehending their needs is crucial. However, rather than solely relying on individual feedback, avoid creating a product that attempts to please everyone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay informed<\/b><span style=\"font-weight: 400;\">: Think about what resonates with users and adds value to their experience. Intuition and gut feelings play an essential role in this process along with solid data.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze aligns with your product suite<\/b><span style=\"font-weight: 400;\">: From a growth perspective, one must strategically order feature releases, prioritize those that align with the product suite, and contribute the most value to customers or creators.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incorporate marketing as a tool<\/b><span style=\"font-weight: 400;\">: This helps test and understand user engagement to analyze metrics like click-through rates, sign-ups, and user inquiries and gain insights into what appeals to users and effectively communicate the value proposition.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, the product roadmap should focus on developing features that serve as effective painkillers, solving real problems, and improving users&#8217; lives. The goal is to introduce changes incrementally, encouraging users to adopt new behaviors without overwhelming them.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the SMB Tech Innovators podcast, powered by Gusto. We explore the intersection of financial services and vertical SaaS&#8230;<\/p>\n","protected":false},"author":11,"featured_media":408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embedded-partners"],"acf":{"exclude_from_embedded_resources":false,"popularity":0,"essentiality":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fueling the Creator Economy through a financial service suite - Gusto Embedded Blog<\/title>\n<meta name=\"description\" content=\"Sima Gandhi, CEO of Creative Juice discusses what defines a creator, why they should treat themselves like a business, and how Creative Juice was built to handle every financial inquiry a creator could have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embedded.gusto.com\/blog\/fueling-the-creator-economy-through-a-financial-service-suite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fueling the Creator Economy through a financial service suite - 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