{"id":393,"date":"2023-07-17T08:30:22","date_gmt":"2023-07-17T15:30:22","guid":{"rendered":"https:\/\/embedded.gusto.com\/blog\/?p=393"},"modified":"2023-08-30T18:14:44","modified_gmt":"2023-08-31T01:14:44","slug":"maximizing-revenue-and-streamlining-processes-insights","status":"publish","type":"post","link":"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/","title":{"rendered":"SaaS Leaders&#8217; Perspectives on Embedded Finance and Payroll for 2023"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Insights into Embedded Payroll Benefits, Adoption Rates, and Revenue Growth<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Innovation is the driving force behind maintaining a competitive edge in the dynamic realm of Software-as-a-Service (SaaS). Industry leaders recognize embedded fintech, a defining feature of <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/decades-defining-business-model-saas-30-current-adoption-edward-moore\/\"><span style=\"font-weight: 400;\">SaaS 3.0<\/span><\/a><span style=\"font-weight: 400;\">, as the next wave of groundbreaking innovation. Embedded payroll, seamlessly integrating payroll features into SaaS applications, advances many SaaS leaders\u2019 embedded finance offering and opens the door to more and more features for employee management that any all-in-one solution needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog post delves into the world of SaaS 3.0 and embedded payroll specifically, drawing insights from a survey of 1,600 SaaS leaders. The survey data reveals the remarkable benefits, increasing adoption rates, and strategic significance of embedded payroll as one of the many embedded finance products that SaaS companies can add to their platforms. The 2023 Embedded Finance Survey Report showcases how SaaS companies prioritize embedded finance as a vital component for revenue growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the survey results, payroll is a significant area of focus in the embedded finance landscape.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer stickiness is a top reason for adding payroll services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Larger SaaS providers are approximately twice as likely to offer payroll services currently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payroll demonstrates the highest average adoption rate among all embedded fintech categories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payroll generates the highest reported revenue lift of all embedded finance categories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payroll is at the top most respondents embedded services roadmap beyond 12 months.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Prioritizing Embedded Payroll<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embedded payroll is taking center stage as the top priority in embedded finance. While lending and payments lead when it comes to embedded finance priorities in the short term (&lt;12 months), SaaS providers recognize embedded payroll&#8217;s tremendous growth potential. As a result, SaaS companies are placing great importance on incorporating payroll functionality directly into their platforms to enhance customer experience and operational efficiency. Customer stickiness is a significant reason for adopting payroll services, and it demonstrates the highest adoption rate among all embedded finance categories, generating substantial revenue lift.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Connection to Reduced Churn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Payroll was one of only two embedded finance products where respondents listed customer stickiness as a top motivation to offer that product. SaaS companies can create a cohesive and streamlined customer experience by seamlessly integrating payroll features into their applications. This eliminates the need for customers to rely on separate payroll application, remembering log-ins for software tools and switching between different tabs, and doing post-processing calculations to make sure the data match. In sum, reducing friction and errors while enhancing convenience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the survey did not ask for respondents\u2019 current churn, the high adoption rate of embedded payroll points to its value for customer stickiness. First, it is often costly and time-consuming to switch payroll providers at certain times of the year because of the data transfer requirements to correctly calculate go-forward taxes. Second, an integrated payroll solution saves customers time and effort, which fosters a deeper sense of trust and loyalty. In terms of customer lifetime value (LTV), <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\"><span style=\"font-weight: 400;\">a 5% reduction in churn can increase profits 25% to 95%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Driving Revenue Growth<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like nearly all embedded finance products, revenue growth is the top priority for offering embedded payroll, with 42% respondents listing it as the primary benefit of offering embedded payroll.<\/span><img decoding=\"async\" class=\"wp-image-399 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-425x117.png\" alt=\"\" width=\"559\" height=\"154\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-425x117.png 425w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-1200x331.png 1200w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-150x41.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-768x212.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-1536x424.png 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-2048x565.png 2048w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_01-1400x386.png 1400w\" data-sizes=\"(max-width: 559px) 100vw, 559px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 559px; --smush-placeholder-aspect-ratio: 559\/154;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">42% of respondents prioritize revenue growth as the top reason for embracing embedded payroll.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Impressive Adoption Rates and Value<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The adoption of embedded payroll in SaaS applications is remarkable, with respondents reporting that nearly three-quarters of customers embrace it to some extent. The average adoption rate for payroll features among SaaS companies stands at 71%, with a median rate of 51%, highlighting widespread and active usage of these services. The average adoption rate of across all embedded finance products was 45%, which underscores the unique benefits and dynamics of embedded payroll.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-436 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-425x90.png\" alt=\"\" width=\"425\" height=\"90\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-425x90.png 425w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-1200x253.png 1200w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-150x32.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-768x162.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-1536x324.png 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-2048x432.png 2048w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/embedded_updated_blogfigures@2x-1400x295.png 1400w\" data-sizes=\"(max-width: 425px) 100vw, 425px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 425px; --smush-placeholder-aspect-ratio: 425\/90;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nearly 75% of customers have already embraced payroll, the highest rate of all embedded finance categories.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Unlocking Revenue Generation Potential<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embedded payroll also proves itself a lucrative addition to SaaS applications, generating significant revenue growth. The report analysis reveals an average revenue lift per customer of 48% in terms of Annual Contract Value (ACV). B2B SaaS respondents (those reporting &gt;50% of customers are other businesses) indicated a slightly higher average revenue lift of 58% among customers that adopt in-app payroll.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-401 aligncenter lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-425x131.png\" alt=\"\" width=\"593\" height=\"183\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-425x131.png 425w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-1200x371.png 1200w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-150x46.png 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-768x237.png 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-1536x475.png 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-2048x633.png 2048w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/der_blog_03-1400x433.png 1400w\" data-sizes=\"(max-width: 593px) 100vw, 593px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 593px; --smush-placeholder-aspect-ratio: 593\/183;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Payroll respondents report an average revenue lift of 48% per customer.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Choosing the Right Partner<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the rise of embedded finance in the SaaS industry, finding a reliable and innovative payroll solution has become a priority. The right partner can streamline payroll processes, improve the user experience, and contribute to customer stickiness and long-term business success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selecting the right payroll service provider is crucial for successfully implementing embedded payroll. Many SaaS leaders look for scaled payroll expertise (particularly compliance), agile API options (including pre-built front-end resources), and a holistic approach to partnership that includes go-to-market strategies, risk and compliance dialogue and controls, and enablement for customer support and success experience. Context and industry-specific features also play a vital role in meeting customer needs effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the SaaS 3.0 Summit, where these data were presented, Yi Liu \u2014\u00a0General Manager of Gusto Embedded \u2014 spoke with Doron Friedman, the co-founder and Chief Innovation Officer of SpotOn, a point of sale platform, <a href=\"https:\/\/embedded.gusto.com\/blog\/my-embedded-payroll-learnings-from-saas-3-with-spoton\/\" target=\"_blank\" rel=\"noopener\">who highlighted<\/a>:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the user experience by streamlining processes, reducing errors, and providing a comprehensive performance dashboard. An embedded solution eliminates the need for multiple logins and data copying, fulfilling the desires of merchants and enhancing their overall satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your platform stickier by addressing customer needs within one application solving customer pain points, increasing satisfaction, and reducing churn rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow your service mentality so customers know they have a trusted partner to handle complex aspects like payroll compliance and customer support.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Benefits for Employers and Employees<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embedded payroll offers numerous benefits for both employers and employees. It enhances engagement, increases retention rates, and boosts productivity for employers. In addition, employers can alleviate financial strain on employees by embedding innovative payroll solutions and financial wellness benefits, leading to higher job satisfaction and longer tenures.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Partnering with a Payroll service provider involves finding a company specializing in Payroll services to provide the software and support needed. This option benefits companies that need more resources or expertise than they have to build and maintain a Payroll system in-house.&#8221;<\/span><\/p>\n<p><b>SaaS 3.0 Embedded Finance Survey Participant<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Embedded payroll is an important part of SaaS 3.0 that streamlines payroll processes, drives revenue growth, and differentiates SaaS solutions in a competitive market. With high adoption rates and significant revenue generation potential, integrating payroll services into SaaS applications is crucial for optimizing efficiency and delivering exceptional user experiences. By partnering with reputable payroll service providers like Gusto to help speed time to market and reduce the technical overhead of building a payroll solution in-house, SaaS providers can grow revenue and create a customer experience that helps them manage payroll without ever leaving their application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Watch the <a href=\"https:\/\/www.airmeet.com\/event\/8b9b7ce0-de26-11ed-88a6-275e4ff01adb\" target=\"_blank\" rel=\"noopener\">full replay of the SaaS 3.0 Summit<\/a> and download the report.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insights into Embedded Payroll Benefits, Adoption Rates, and Revenue Growth Innovation is the driving force behind maintaining a competitive edge&#8230;<\/p>\n","protected":false},"author":11,"featured_media":398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-paycheck"],"acf":{"exclude_from_embedded_resources":false,"popularity":0,"essentiality":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS Leaders&#039; Perspectives on Embedded Finance and Payroll for 2023 - Embedded Blog<\/title>\n<meta name=\"description\" content=\"1,600 SaaS leaders share their insights of the world of SaaS 3.0 and embedded payroll specifically for revenue growth and product stickiness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS Leaders&#039; Perspectives on Embedded Finance and Payroll for 2023 - Embedded Blog\" \/>\n<meta property=\"og:description\" content=\"1,600 SaaS leaders share their insights of the world of SaaS 3.0 and embedded payroll specifically for revenue growth and product stickiness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Embedded Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-17T15:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T01:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/Derivativeblog_header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3600\" \/>\n\t<meta property=\"og:image:height\" content=\"2022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brian Busch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Busch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SaaS Leaders' Perspectives on Embedded Finance and Payroll for 2023 - Embedded Blog","description":"1,600 SaaS leaders share their insights of the world of SaaS 3.0 and embedded payroll specifically for revenue growth and product stickiness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/","og_locale":"en_US","og_type":"article","og_title":"SaaS Leaders' Perspectives on Embedded Finance and Payroll for 2023 - Embedded Blog","og_description":"1,600 SaaS leaders share their insights of the world of SaaS 3.0 and embedded payroll specifically for revenue growth and product stickiness.","og_url":"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/","og_site_name":"Embedded Blog","article_published_time":"2023-07-17T15:30:22+00:00","article_modified_time":"2023-08-31T01:14:44+00:00","og_image":[{"width":3600,"height":2022,"url":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/Derivativeblog_header.png","type":"image\/png"}],"author":"Brian Busch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brian Busch","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/#article","isPartOf":{"@id":"https:\/\/embedded.gusto.com\/blog\/maximizing-revenue-and-streamlining-processes-insights\/"},"author":{"name":"Brian Busch","@id":"https:\/\/embedded.gusto.com\/blog\/#\/schema\/person\/6949674f58882ad7b05524e6bef4f5ed"},"headline":"SaaS Leaders&#8217; 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the only payroll API with 10 years of experience and actionable data behind it. Before joining Gusto, Brian held leadership positions at Cloud Elements, Kapost, and Captricity. He holds a BS in finance and a BA in philosophy from Boston College and an MBA from the Cal Berkeley Haas School of Business.","url":"https:\/\/embedded.gusto.com\/blog\/author\/brian-busch\/"}]}},"images":{"large":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/07\/Derivativeblog_header-1122x630.png"},"authorDetails":{"id":11,"name":"Brian Busch","avatar":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2022\/11\/HeadshotBB-150x150.png"},"_links":{"self":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":0,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/media\/398"}],"wp:attachment":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}