{"id":325,"date":"2023-02-23T11:31:20","date_gmt":"2023-02-23T19:31:20","guid":{"rendered":"https:\/\/embedded.gusto.com\/blog\/?p=325"},"modified":"2023-02-23T11:38:23","modified_gmt":"2023-02-23T19:38:23","slug":"to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question","status":"publish","type":"post","link":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/","title":{"rendered":"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question"},"content":{"rendered":"<h1><b>To switch or not to switch, that\u2019s the all-in-one vertical SaaS question<\/b><\/h1>\n<h2><span style=\"font-weight: 400;\">SMBs trust the SaaS application providers that know their business.<\/span><\/h2>\n<p>Here&#8217;s the conundrum: in our <a href=\"https:\/\/mailchi.mp\/7911e25c2a1e\/embedded-payroll-research-report\" target=\"_blank\" rel=\"noopener\">Embedded Payroll Research Report<\/a>, 94% of the respondents are &#8216;very satisfied&#8217; or &#8216;somewhat satisfied with their current payroll and HR solutions. However, 70% of respondents said they are &#8216;somewhat&#8217; or &#8216;very likely to switch to new software&#8221; that offers all-in-one vertical SaaS solutions, including payroll, HR, and benefits providers.<\/p>\n<p>So why are satisfied customers willing to take the time and expense to move to a new system of record that includes payroll? The emerging answer is that SMBs want to use all-in-one SaaS applications built specifically for their industry by experts in the vertical they support. In addition, they want to simplify their business processes with fewer platform providers, fewer invoices, and platform support from one provider to manage.<\/p>\n<p>When we asked survey respondents from SMBs using vertical SaaS apps, they all leaned towards a common theme.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Because they know the industry and know what my needs would be better.&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;I feel it would be tailored more to our needs and comply with industry standards and compliance.&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;Because I believe software that is created by people in my line of work will be most effective for my business.&#8221;<\/span><\/i><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What does all-in-one mean for vertical SaaS platforms?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Opportunity. Essentially, <a href=\"https:\/\/embedded.gusto.com\/solutions\/vertical-saas\" target=\"_blank\" rel=\"noopener\">vertical SaaS<\/a> providers can grow revenue and retain customers by embedding fintech products like payroll to support their customers&#8217; day-to-day operations. Because vertical SaaS companies serve their customer&#8217;s specific needs for their industries, it isn&#8217;t a giant leap for them to offer embedded services that keep their customers in their application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data shows that vertical SaaS companies that offer all-in-one solutions can outpace customer subscription spending with revenue from additional embedded services.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/pos.toasttab.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Toast<\/span><\/a><span style=\"font-weight: 400;\">, a vertical SaaS app focused on the restaurant industry POS, is a great example. According to its S-1 released before its IPO, Toast&#8217;s revenue from financial services was more than nine times higher than its SaaS subscription revenue.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-327 lazyload\" data-src=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas.jpg\" alt=\"Toast doubled its attach rate in one year with embedded fintech.\" width=\"739\" height=\"246\" data-srcset=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas.jpg 1800w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas-425x141.jpg 425w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas-1200x399.jpg 1200w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas-150x50.jpg 150w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas-768x256.jpg 768w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas-1536x511.jpg 1536w, https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/increased-attach-rate-vertical-saas-1400x466.jpg 1400w\" data-sizes=\"(max-width: 739px) 100vw, 739px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 739px; --smush-placeholder-aspect-ratio: 739\/246;\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Toast doubled its attach rate in one year by embedding financial services into<br \/>\nits customer workflow.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In numbers reported in <\/span><a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2022\/05\/13\/toast-inc-tost-q1-2022-earnings-call-transcript\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Toast, Inc. (TOST) Q1 2022 Earnings Call<\/span><\/a><span style=\"font-weight: 400;\">, in 2021, they converted 15% of their 62k customers, roughly 9,300 customers, with approximately $18 million in ARR. And growth continued in 2022, doubling the attach rate to 30%, adding 500 new monthly payroll customers for approximately $20+ million in ARR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is Toast so successful embedding fintech services like payroll? Because they understood that their core services hold a strategic position in their customers&#8217; workflows and that they can add value to workflows by embedding financial services.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The path to success for embedding fintech in SaaS applications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As Gusto Embedded and other providers build their integrations with vertical SaaS apps in mind. We&#8217;ve learned a few things by speaking with leaders providing SaaS services to SMBs.<\/span><\/p>\n<p><b>Familiarity breeds trust.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many vertical SaaS platforms are already embedding other fintech services in their applications. Why? Because they understand how these services benefit their customers&#8217; experience and keep them engaged with their application. And their customers are used to using these services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;So as we bring more of these very powerful, embedded FinTech ideas to market, we can help our law firms better serve their clients.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jim McGinnis<br \/>\n<\/span><span style=\"font-weight: 400;\">President of AffiniPay and former MyCase CEO<br \/>\n<\/span><span style=\"font-weight: 400;\">Listen to <\/span><a href=\"https:\/\/www.smbtechinnovators.com\/episodes\/02\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Massive Tech Shift Happening in the Legal Industry podcast<\/span><\/a><\/p>\n<p><b>Embed versus build-from-scratch.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While many SaaS application providers have a &#8220;build&#8221; mindset, writing the code and integrations for embedded fintech services like payroll from the ground up is daunting. And keeping up with the ever-changing regulations and compliance changes is outside their wheelhouse. Embedding fintech is a faster path to growing your platform&#8217;s attach rate without the development and management overhead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;There are two kinds of products in my view; the products that will help land customers, and the products that expand into customers.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Henrique Dubugras<br \/>\n<\/span><span style=\"font-weight: 400;\">Brex&#8217;s Founder and Co-CEO<br \/>\n<\/span><span style=\"font-weight: 400;\">Listen to the <\/span><a href=\"https:\/\/www.smbtechinnovators.com\/episodes\/04\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hard Choices, and Fintech Innovation at Scale podcast<\/span><\/a><\/p>\n<p><b>Doing more with more.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on your core product is still a top priority, but a growth strategy to consider is adding embedding fintech services that increase revenue and LTV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;I&#8217;d say the growth and the opportunity moving forward is going to be for more and more of these additional products and services, like benefits and payroll and tax compliance.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blake Adams<br \/>\n<\/span><span style=\"font-weight: 400;\">SVP at Bain Capital<br \/>\n<\/span><span style=\"font-weight: 400;\">Listen to the <\/span><a href=\"https:\/\/www.smbtechinnovators.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Embedded Finance: The New Big Revenue Driver podcast<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Design and build a successful all-in-one vertical SaaS strategy with embedded fintech<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While we can\u2019t cover everything in this article about adding embedded fintech in your product, here are a few things to consider to kick off your planning process.<\/span><\/p>\n<p><b>Monetize<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with a partner committed to helping hit revenue goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthens your value prop against the competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build an ROI model around embedded fintech products<\/span><\/li>\n<\/ul>\n<p><b>Optimize<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer your customers an all-in-one environment within your app<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce churn and turn customers into advocates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop technical flexibility using customized UX and CX within your app<\/span><\/li>\n<\/ul>\n<p><b>Simplify<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ship new embedded features quickly and easily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage new data sources in other parts of the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize APIs to solve new challenges<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It all starts with your roadmap! By partnering with embedded fintech providers, you can build a sticky platform for your customers and lift the technical debt faced by the challenges of developing services on your own. Bottom line, if your roadmap doesn\u2019t have an embedded fintech strategy, add it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, join our free webinar <\/span><a href=\"https:\/\/gusto.us17.list-manage.com\/track\/click?u=a8ee75379730562c9deddf285&amp;id=42908bb1f7&amp;e=e84e89db6a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Designing a truly unique payroll solution<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To switch or not to switch, that\u2019s the all-in-one vertical SaaS question SMBs trust the SaaS application providers that know&#8230;<\/p>\n","protected":false},"author":11,"featured_media":326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embedded-partners"],"acf":{"exclude_from_embedded_resources":false,"popularity":0,"essentiality":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To switch or not to switch, that\u2019s the all-in-one vertical SaaS question - Embedded Blog<\/title>\n<meta name=\"description\" content=\"SMBs want all-in-one vertical SaaS applications built by experts in their industry. Learn why it should be in your roadmap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question - Embedded Blog\" \/>\n<meta property=\"og:description\" content=\"SMBs want all-in-one vertical SaaS applications built by experts in their industry. Learn why it should be in your roadmap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/\" \/>\n<meta property=\"og:site_name\" content=\"Embedded Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T19:31:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T19:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brian Busch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Busch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question - Embedded Blog","description":"SMBs want all-in-one vertical SaaS applications built by experts in their industry. Learn why it should be in your roadmap.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/","og_locale":"en_US","og_type":"article","og_title":"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question - Embedded Blog","og_description":"SMBs want all-in-one vertical SaaS applications built by experts in their industry. Learn why it should be in your roadmap.","og_url":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/","og_site_name":"Embedded Blog","article_published_time":"2023-02-23T19:31:20+00:00","article_modified_time":"2023-02-23T19:38:23+00:00","og_image":[{"width":2400,"height":1256,"url":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS.png","type":"image\/png"}],"author":"Brian Busch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brian Busch","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#article","isPartOf":{"@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/"},"author":{"name":"Brian Busch","@id":"https:\/\/embedded.gusto.com\/blog\/#\/schema\/person\/6949674f58882ad7b05524e6bef4f5ed"},"headline":"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question","datePublished":"2023-02-23T19:31:20+00:00","dateModified":"2023-02-23T19:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/"},"wordCount":939,"image":{"@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#primaryimage"},"thumbnailUrl":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS.png","articleSection":["Embedded Partners"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/","url":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/","name":"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question - Embedded Blog","isPartOf":{"@id":"https:\/\/embedded.gusto.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#primaryimage"},"image":{"@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#primaryimage"},"thumbnailUrl":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS.png","datePublished":"2023-02-23T19:31:20+00:00","dateModified":"2023-02-23T19:38:23+00:00","author":{"@id":"https:\/\/embedded.gusto.com\/blog\/#\/schema\/person\/6949674f58882ad7b05524e6bef4f5ed"},"description":"SMBs want all-in-one vertical SaaS applications built by experts in their industry. Learn why it should be in your roadmap.","breadcrumb":{"@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#primaryimage","url":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS.png","contentUrl":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS.png","width":2400,"height":1256,"caption":"Build an all-in-one vertical SaaS platform."},{"@type":"BreadcrumbList","@id":"https:\/\/embedded.gusto.com\/blog\/to-switch-or-not-to-switch-thats-the-all-in-one-vertical-saas-question\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/embedded.gusto.com\/blog\/"},{"@type":"ListItem","position":2,"name":"To switch or not to switch, that\u2019s the all-in-one vertical SaaS question"}]},{"@type":"WebSite","@id":"https:\/\/embedded.gusto.com\/blog\/#website","url":"https:\/\/embedded.gusto.com\/blog\/","name":"Embedded Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/embedded.gusto.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/embedded.gusto.com\/blog\/#\/schema\/person\/6949674f58882ad7b05524e6bef4f5ed","name":"Brian Busch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2022\/11\/HeadshotBB-150x150.png","url":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2022\/11\/HeadshotBB-150x150.png","contentUrl":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2022\/11\/HeadshotBB-150x150.png","caption":"Brian Busch"},"description":"Brian is currently Head of Marketing at Gusto Embedded; the only payroll API with 10 years of experience and actionable data behind it. Before joining Gusto, Brian held leadership positions at Cloud Elements, Kapost, and Captricity. He holds a BS in finance and a BA in philosophy from Boston College and an MBA from the Cal Berkeley Haas School of Business.","url":"https:\/\/embedded.gusto.com\/blog\/author\/brian-busch\/"}]}},"images":{"large":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2023\/02\/all-in-one-vertical-SaaS-1200x628.png"},"authorDetails":{"id":11,"name":"Brian Busch","avatar":"https:\/\/embeddedblog.wpengine.com\/wp-content\/uploads\/2022\/11\/HeadshotBB-150x150.png"},"_links":{"self":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":0,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/embedded.gusto.com\/blog\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}